Tuesday, April 3, 2012

Spotify: The Pros and Cons

If you don't already know what Spotify is.....

Spotify is a free (relatively free) music service where you can stream millions of songs online or on your phone, through the Spotify OS. You can also upgrade to Spotify Premium, where for $10 a month you can even use Spotify offline, as it will save your chosen playlists right on your computer or handheld device.

So obvious there are some pro's, such as it being one of the cheapest ways for the consumer to gain access to a massive amount of music.

But the con's are also become more exposed as Spotify gains more popularity in America. And the truth is, that the artists who add their music to the Spotify collection aren't getting nearly as much money for each listen. There are articles all over the place on the web right now talking about how Spotify is really just another mechanism that the music industry is using to hold on to profits. How are they doing that? Each of the major labels in the industry are investors in Spotify. So not only do they receive money from the subscription fees, but they also make earn a profit on the shares or their stock. The indie labels had no such opportunity to invest in Spotify, as much of it happened behind closed doors. This means that the indie artists get even less back from Spotify than the major label artists do.

It's a controversial situation, and not everyone is benefiting. Some speculate that all of the negative press about Spotify and their compensation system will lead to enough artists pulling their music out of their library. If so, music operating systems like iTunes will get the chance to fight another day, and stay viable as the primary system in which music is distributed in America.
Link
http://www.musicthinktank.com/blog/3-reasons-spotify-may-never-be-the-os-of-music.html

http://www.musicthinktank.com/blog/hear-like-buy-why-spotify-is-marketing-not-commerce.html

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