Tuesday, November 11, 2008
Philadelphia's Art Museum
A couple of weeks ago I visited the Philadelphia Museum of Art. The collections they have are amazing but I would have to say that I was more impressed by their use of technology. The museum has podcasts that you can download onto your mp3 player for certain exhibits but what is even more impressive is the museum's integration of cell phones. For select exhibits patrons can use their cell phone to call a certain number to hear a brief synopsis on a piece of artwork. I think this is a great way to use technology because it does not require the user to prepare for their visit by downloading content. In addition, not everyone owns an mp3 player. However, most everyone visiting the museum has a cell phone and can easily access it while touring the building. Not to mention it is easy to use and free depending upon your cell phone plan.
Sunday, October 12, 2008
Numbered Conversations: Design-Pattern Zombies of the Modern Workplace
I read the article posted by Michael Edson and his points ring true for many arts organizations. We are currently having similar kinds of conversations at the Kennedy Center. We are in the middle of designing a portal on our website that will house all of the media related content. The new portal will take the place of our Performance Plus Online web page and will be geared toward adults. However, with the push to create more content for this website we find ourselves torn between trying to sell tickets to these events while also making them accessible online. I think some managers in our organization feel we might be competing with ourselves by offering this content online but I feel like it will help us promote what we are already doing. If patrons like what they see online they may be more willing to come to the Kennedy Center because they have an idea of what they are going to receive.
In our marketing class we have discussed the idea of "under selling" the product so that patrons do not have over the top expectations and I think by giving potential customers a taste of what they might experience they may be more willing to purchase a ticket.
In our marketing class we have discussed the idea of "under selling" the product so that patrons do not have over the top expectations and I think by giving potential customers a taste of what they might experience they may be more willing to purchase a ticket.
Thursday, September 11, 2008
Go Liverpool!! I had always heard about the history and beauties of this city, and especially it's soccer team! See you in Liverpool in 2010!!
http://video.google.com/videoplay?docid=-4819942408616047445&ei=6mzJSKGcNpLk-AGPmMXEAg&q=art+museum+promo&vt=lf&hl=en
Two good reasons why web designing skills are really needed for successful marketing!
Saturday, September 6, 2008
Promo video for a Theatre
Check out this promo video. The comments below make me want to go! The comments are, to me, more convincing than a write-up in a newspaper. IMO.
Monday, September 1, 2008
Technology Requirements for New Hires
Today I was searching the web for technology requirements for job postings in the arts. I searched organizations that fell under the categories of art, museums, and performing arts. Here are a few of the listings I found:
Wolf Trap
Program Assistant for Professional Development
Technology Requirements: Proficient working with Microsoft Office, Adobe, databases; Ability to disseminate web-appropriate content from professional development material, experience in and familiarity with website development.
www.wolftrap.org
MoMA
Associate Educator, Distance Learning
Technology Requirements: Three to five years experience developing and/or implementing educational technologies in a learning environment.
www.moma.org/about_moma/employment/current_positions.html
Strong Museum of Play
Marketing Assistant
Traffics marketing publications, and publicity materials. Interfaces with internal clients and external vendors; designs, writes, and copyedits material for select marketing publications, advertising and publicity materials.
www.strongmuseum.org/about_us/job_opportunities.html
I also visited other websites such as the Old Globe in San Diego, the Oregon Shakespeare Festival, the San Francisco Ballet, the Walnut Street Theater and many more that had job opportunities for production staff such as stage hands, costume designers, etc. but nothing for administrative staff. The few that did have listings for administrative positions did not list any technology requirements or listed basic knowledge of Microsoft Office. This makes me wonder if arts managers are really recognizing the need for technology within their organizations. I don't think that some of these managers are thinking outside the walls of their theater, museum, etc. and do not consider the Internet a place in which their organization belongs other than to provide basic information to the public. Or maybe they don't realize the potential that technology can play in providing a national/international platform to educate people about their organization.
In the job listings I found some clearly listed the technology requirements while others listed the duties and responsibilities that were associated with having to know a certain computer application. For example the Marketing Assistant position for Strong Museum had a requirement for "designing material for select marketing publications" which would lead an applicant to believe that they might need to know Adobe Illustrator, InDesign, Photoshop, or other design software however, this is not mentioned in the listing. Another interesting thing I found is that technical requirements were vague. In the MoMA posting its says "experience in developing/implementing educational technologies" but it doesn't list what type of technologies (i.e. software) are currently being used or what type of distance learning is being utilized i.e., blogs, video conferencing. In order to find candidates who will meet the criteria I think it would be important to more clearly outline the job resposibilites and the software needed to accomplish these duties.
Wolf Trap
Program Assistant for Professional Development
Technology Requirements: Proficient working with Microsoft Office, Adobe, databases; Ability to disseminate web-appropriate content from professional development material, experience in and familiarity with website development.
www.wolftrap.org
MoMA
Associate Educator, Distance Learning
Technology Requirements: Three to five years experience developing and/or implementing educational technologies in a learning environment.
www.moma.org/about_moma/employment/current_positions.html
Strong Museum of Play
Marketing Assistant
Traffics marketing publications, and publicity materials. Interfaces with internal clients and external vendors; designs, writes, and copyedits material for select marketing publications, advertising and publicity materials.
www.strongmuseum.org/about_us/job_opportunities.html
I also visited other websites such as the Old Globe in San Diego, the Oregon Shakespeare Festival, the San Francisco Ballet, the Walnut Street Theater and many more that had job opportunities for production staff such as stage hands, costume designers, etc. but nothing for administrative staff. The few that did have listings for administrative positions did not list any technology requirements or listed basic knowledge of Microsoft Office. This makes me wonder if arts managers are really recognizing the need for technology within their organizations. I don't think that some of these managers are thinking outside the walls of their theater, museum, etc. and do not consider the Internet a place in which their organization belongs other than to provide basic information to the public. Or maybe they don't realize the potential that technology can play in providing a national/international platform to educate people about their organization.
In the job listings I found some clearly listed the technology requirements while others listed the duties and responsibilities that were associated with having to know a certain computer application. For example the Marketing Assistant position for Strong Museum had a requirement for "designing material for select marketing publications" which would lead an applicant to believe that they might need to know Adobe Illustrator, InDesign, Photoshop, or other design software however, this is not mentioned in the listing. Another interesting thing I found is that technical requirements were vague. In the MoMA posting its says "experience in developing/implementing educational technologies" but it doesn't list what type of technologies (i.e. software) are currently being used or what type of distance learning is being utilized i.e., blogs, video conferencing. In order to find candidates who will meet the criteria I think it would be important to more clearly outline the job resposibilites and the software needed to accomplish these duties.
Using free media and IT tools to bring your non-profit up to date.
Hey, I found a great blog post that describes how to Google Tools suite can be used easily. It can def be applied to any type of non-profit. Check it out!
Tuesday, August 26, 2008
Today's class
I can't wait to see what else is posted. For starters, here are the sites we talked about today:
http://www.smithsonianchannelcommunity.com/
This is a community website for the Smithsonian. Here are some of the parts of the page and their respective links to the organizational structure
http://dcist.com/2008/02/13/stephen_colbert.php
This video is pure marketing. The content of the video, and Colbert's portrait itself, has little to do with the mission of the Gallery. But it sure does bring people in! Marketing.
http://www.nga.gov/onlinetours/index.shtm
There's a lot of content management that's going on here.
http://www.nga.gov/podcasts/index.shtm#video
The podcasts support content initiatives, but they are emailable, so there's a little marketing going on here, as well. There's also a possibility to sell sponsorships to the podcasts "This podcast brought to you by..." so is could have a link to earned revenue.
http://www.kennedy-center.org/programs/millennium/
The KC is one of the biggest sources of original online video programming in the world. I don't know of many other places that have such a huge databse of original content. Definitely a link to content.
http://www.smithsonianchannelcommunity.com/
This is a community website for the Smithsonian. Here are some of the parts of the page and their respective links to the organizational structure
- Video - the videos here have a link to both content and a marketing
- "Join Now" - a call to action that links to marketing. With more people "in your family", you have more opportunities to send out marketing messages
- Log in - returning users come back for more content
- Advertising - direct link to earned revenue
http://dcist.com/2008/02/13/stephen_colbert.php
This video is pure marketing. The content of the video, and Colbert's portrait itself, has little to do with the mission of the Gallery. But it sure does bring people in! Marketing.
http://www.nga.gov/onlinetours/index.shtm
There's a lot of content management that's going on here.
http://www.nga.gov/podcasts/index.shtm#video
The podcasts support content initiatives, but they are emailable, so there's a little marketing going on here, as well. There's also a possibility to sell sponsorships to the podcasts "This podcast brought to you by..." so is could have a link to earned revenue.
http://www.kennedy-center.org/programs/millennium/
The KC is one of the biggest sources of original online video programming in the world. I don't know of many other places that have such a huge databse of original content. Definitely a link to content.
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