Numbered Conversations: Design-Pattern Zombies of the Modern Workplace

I read the article posted by Michael Edson and his points ring true for many arts organizations. We are currently having similar kinds of conversations at the Kennedy Center. We are in the middle of designing a portal on our website that will house all of the media related content. The new portal will take the place of our Performance Plus Online web page and will be geared toward adults. However, with the push to create more content for this website we find ourselves torn between trying to sell tickets to these events while also making them accessible online. I think some managers in our organization feel we might be competing with ourselves by offering this content online but I feel like it will help us promote what we are already doing. If patrons like what they see online they may be more willing to come to the Kennedy Center because they have an idea of what they are going to receive.

In our marketing class we have discussed the idea of "under selling" the product so that patrons do not have over the top expectations and I think by giving potential customers a taste of what they might experience they may be more willing to purchase a ticket.