http://philanthropy.com/blogs/prospecting/new-groupon-site-allows-charities-to-update-donors/33024
Groupon Grassroots is the 2.0 of the 2010 G-Team project - a site that taught charities how to get their cause in front of Groupon buyers in the format of the now-much-loved "daily deal" that we all get in our inbox every day. This method has raised a surprising amount of money for participating charities, averaging at about $2k per charity. Groupon Grassroots is keeping this successful idea but making it better by allowing charities to give back by posting updates so that donors can see what their donated funds are benefitting. This is a really good idea highlighting the importance of the stewardship of gifts.
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