How one organization is locking in the 25-35 year old demographic.

As arts managers working in arts organizations the coveted demographic to get into the organization is the 25-35 year olds. Especially for arts organizations that are Classical Symphony organizations or Opera organizations. In a recent article about the organization Fifth-House Ensemble, the Executive Director Melissa Snoza said that when they did their audience study last year it revealed that the 25-25 year old young professional demographic was the base of their audience. How is the organization mastering this? She says it is through the nature of their programming. When they are creating programming they don't just look at it as programming, but as experience design. The organization is always looking for ways to drawl in audience members who are looking for a new take on classical music. Many times this involves bringing the music to where people are instead of expecting them to come to a stuffy rehearsal hall. Their aim is to make it really easy for their audiences to check out something new.

The organization also prides itself in their use of technology, but when looking for a new technology or app to use not all technology is created equally. So what are the criteria for a tech savvy arts organization? Probably not much different than you or I. Snoza says they look for whether or not the tech tool is going to streamline or complicate things. They are normally in the market for apps that let them keep a record of what they have done, or create a template for a particular system so they don't have to reinvent the wheel every time. It seems like this organization has really found a way to embrace technology and use it to grow its audience base. 

http://www.technologyinthearts.org/2012/04/technology-in-art-and-arts-organizations-interview-with-fifth-house-ensemble/#more-4739