What is Kickstarter? Many arts organizations have discovered this funding platform as a way to get project-specific funding. There are however ways that you can better approach funding opportunities for Kickstarter. Recently the Art Program Director of Kickstarter, Stephanie Pereira spoke about the best ways to get funding via the Kickstarter community. Here are her tips:
1. An excellent video goes a long way
This seems fairly obvious, most potential donors are more inclined to become emotionally invested in your project if they are pulled in by a great video.
2. No one cares about swag
This was something that I thought was very interesting. Most Kickstarter perks aren't free t-shirts, mouse pads or other free "junk" they are creative prizes. Most "swag" is as creative as the project donors are giving to!
3. Have a communication plan, different from a marketing plan
This is all about knowing your audience, who are you trying to reach and how can you reach them? How can you give them a different inside look on your project to make them feel like they are really buying into the project and taking ownership?
4. Be realistic about your goal
This means be not only realistic, but be flexible. If you get less money, be willing to scale back your project so that it gets funding. If you get more money, look for opportunities to create a bigger project than first expected.
Knowing what your goal should be can be tricky, here is the formula offered from here:
Your Realistic Kickstarter Goal = Average Pledge ($71) x Number of Backers Expected
To use this formula you must first truly know your network, how big they are and who is responding to you.
Kickstarter might be a great option for your arts organization if they are looking to fund a specific project and these tips will certainly help to ensure funding actually comes through!
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