Friday, April 30, 2010

Music with or without Musicians

For a music performance, are musicians required? Not for electronic music. Take out musicians from the equation and what do you have left? A turntable and laptop. For some forms of music, technology has replaced the actual need of a musician. In this article you can read a review of composer, Matt Wright's electronic music creation which is being described as "self-sustaining". To me this is a scary thought, what kind of music can be created without the human touch? Technology cannot replace the part of the equation an actual musician brings to a performance. Their ability to express feelings and make the music come alive. That is what music is to me. To be moved by the music because the performer is feeling something his or herself and that is what is being transferred to the audience. I say there is no music without musicians.

http://www.nytimes.com/2010/04/22/arts/music/22mata.html?ref=music

Thursday, April 29, 2010

XSpasm Focuses on Technology in Dance

XSpasm is a website created for all those dancers who want to learn how to expand the limitations of the human body. XSpasm offers information about the application of technology to dance teaching, learning, choreography, performance and viewing. The site focuses on all types of dance ranging from Kathakali to Hip Hop. The organization places information on its site about dance/technology conferences around the world. Unfortunately, I see info only on past conferences. The website does not appear to be updated. I see no upcoming concerts posted. Dancers may post their videos and get some free publicity or they may contact other dance "geeks" like themselves to share information. Interestingly, it appears a lot of the information is from out of the country. That says alot. "Let's Go Girls...." It is time to get something going in DC. Anyone up for starting a festival of dance and technology? I am!

Wednesday, April 28, 2010

Alt Text: Are Videogames Art? Time Will Tell Read More

Roger Ebert is at it again, declaring that videogames can’t be art. It’s a bit of an odd choice for a crusade, given that the topic is not up for a vote or anything. There isn’t a Secret Treehouse for Real Artists that Ebert — as the screenwriter of Beyond the Valley of the Dolls — gets to hang out in and Will Wright doesn’t.

Ebert’s central argument seems to be that if it’s interactive, it can’t be art, which is silly because that excludes pop-up books, Choose Your Own Adventure stories and Mister Potato Head, which are clearly the best forms of art.

Tuesday, April 20, 2010

Arts Management Network

The Arts Management Network is a clean, well designed website that serves an international network of arts businesses. The network has served as a resource to professionals for over eight years. 

The website includes:
  • current articles that discuss arts events
  • a subscription service to a monthly newsletter
  • a list of arts management/administration courses (inter/national institutions)
  • a calendar of events and conferences
  • a reading list of recommended books on culture and management
  • a list of links that include networks, associations, resources, and online magazines
The current homepage lists many articles, like an article about the 2nd World Conference on Arts Education as well as an article that describes a survey of ticketing software. From the article posts that occur every other day or so, the website looks like it is frequently maintained and kept up-to-date.

Two German men created the international network as a sister network to the German "Kultur Management Network." Although they operate from Germany, the content of their international network is relevant and pertinent to American arts managers. 


Monday, April 19, 2010

Online Advertising---- The E-blast

I've come across some really great and creative e-blasts and some not so hot ones in my inbox. What makes a great e-blast? Why do we use them? What companies are best? I think every arts organization uses e-mail to communicate to patrons, but what seems so simple can be oh so complicated.


Hopefully some of you will comment with your design experience or programs that work for you but this week I learned some exciting and not so exciting news about e-blasts. I am most familiar with Constant Contact (
http://www.constantcontact.com/) as an easy to use web based design tool. However easy it is I have also found it's templates to be limiting and technology a bit outdated. This week we received a stunning template from an outside design firm and we were trying to decipher how to upload or copy it into a not so sophisticated system. Until we called tech support.



We learned that you can, in fact, copy in not only your own template, images, and backgrounds, but flash as well. This was so exciting. They told us it would be very easy to do and sent us a word document with simple steps to upload our own design. Finally I thought "this is what I've wanted to do with this program for years!" Then I read the instructions.



Sure it was easy, click on a bunch of links add the subject line and then copy paste your own code into the space provided use html or htmx. Aye there's the rub. Not only do I not know how to really design something in html or htmx I don't even have a program that I could design in and convert to those formats. I suddenly realized, those e-blasts I had turned my nose up at in the past because they looked boring or unprofessional were probably created by people either as tech savvy as me or who lacked the budget and resources to really make something beautiful. The most important advice I have on e-blasts is find what works, make the best of it you can, and remember once you hit send you can't take it back so make sure your information is correct.



Easy is relative but hopefully I'll have the chance to learn something new and some more polished and exciting e-blasts will be coming to an inbox near you.

Saturday, April 17, 2010

The Power of Twitter - To Tweet or Not Tweet

With so many people on Twitter, I often wonder why is this the new thing. I can't lie, I have an account, I tweet...but why do I do it? I rarely remember to do it, I follow celebrities like Ellen and Kevin Spacy while also following fellow MAMers and DC arts organizations. The catch is - do I get anything out of this.

I think those who are active do, but it really depends on what you want. Some tv shows offer behind the scenes exclusives on Twitter, Arts groups offer discount tickets etc...but if you have 100 friends - do you ever see these?

If you ever go on Facebook you'll notice the "minutae" details of your friend's lives...tweeting is the same...do we really want to know all this.

So let's break it down:

Pros:
1. Connection to those you don't see
2. Exclusive offers and discounts
3. Sense of Community and connectivity to those we don't see/know (Celebrities)
4. Quick and easy access to news
5. It's easy - if you have Tweet Deck of HootSuite you can filter out the "nonsense"

Cons:
1. Do you really want to know everything about everyone?
2. You have to "want to tweet" to remember and it requires time for organizations
3. It can become annoying.

So when do you not Tweet as an artist/arts organization:
First, if you have a purpose to Tweet - then Tweet...but if you don't put the phone away. Don't just join Twitter b/c it's the new "in thing."

Second, think about why you wnat to use Twitter? Can it help you drive your message to a wider audience or would a blog, podcast, video stream etc do this just as effective or even better? Twitter can help you increase your stats, it can drawn people to your site - but you have to utilize it. As mentioned above you might be able to offer exclusive deals that will draw people into your crowd.

In order to do this you must have a clear "Tweet" plan and follow it.

Finally does your organization/yourself have time to Tweet? Social Media is about connecting and that means spending time Tweeting (and tweeting right). I read on a blog the recommended amount is 5 minutes three times a day, five days a week. Do you have the staff to do this?

Twitter is a real time application, things are constantly happening and changing, so you also have to keep track of your account on a daily basis. You must respond, re-tweet, etc if you want to make an impact. Just look at how much tweeting those you follow do...you notice those who are always on.

If you don't tweet then people loose interest in following you.


Neilson Blog stated only 40% of people that join this month will continue to post next month the rest become "Twitter quiters."

So think about tweeting before you jump on the band wagon and contimplate if you really have what it takes to become a true "Tweeter!" Make sure you have a plan, have time, and have something real to say.
- Lesley

Using Twitter and Social Media for Artists

With the twitter buzz all around us, it's hard to tell what is what and why twitter is such the new rage. But it is what it is and twitter seems to be a way to help promote your art.

I read on one blog that an artist said this about social networking online.

" I use social media to share my work with collectors, fans, and all those anonymous people who find me through Google searches. I post to Facebook regularly, update my blog each week, and send out a monthly e-newsletter to close to 400 subscribers. Each communication asks me to reveal myself in different ways and, while I’m always truthful, I do edit myself. I don’t share details about my family life. I talk about what I’m creating and feedback I’ve received, but not how I spend my time every day or my worries. I don’t talk about my fears. I still have secrets. I have a private life I don’t expose to the world."

This came from the Art of Business. If anyone is in Canada this could be a cool site to check out.

Twitter/Art + Social Media, that’s what.

From April 1- May 1, 2010, the Diane Farris Gallery will be presenting an exhibition called Twitter/Art + Social Media, an exhibition of work by artists who use social media for the inspiration, production or presentation of their work. How cool is this??

From the Diane Farris blog:

Since 1984, Diane Farris Gallery has been known for finding and establishing new talent. In the year 2010, the gallery recognizes the strong role played by social media in the production and/or promotion of artwork. We are particularly interested in how social media is affecting the practice of artists who use it to share feedback on their artwork, to promote their artwork, to organize shows or to produce artwork collaboratively.

Social media may include websites, blogging, instant messenger, rss feeds, social bookmarking, Facebook, Blogger, Flickr, MySpace, deviantART, LinkedIn, Twitter, YouTube, Skype and podcasts. Artwork may include painting, drawing, photography, printmaking and three-dimensional work as well as computer-based art, video and performance formats.

- Lesley

The Art of the Business Blog - WebPress Website

I started following this blog this year and it's great.

http://artofthebiz.wordpress.com/category/marketing-with-blogs/

A publicist from Candada has some great ideas on marketing and a lot of simple online marketing techniques...check it out.

Her last one was about building a webpage in Word Press: April 16, 2010

Ever since I wrote the post last week about the Belfry Theatre’s website, I’ve been getting lots of questions from folks about building their website in WordPress.

Creating a website in WordPress is a great idea, for a couple of reasons:
It’s essentially free

The interface is easy to learn

It allows you to integrate your blog and your website in the same page, and will help to drive up your Google Ranking

When creating your website in WordPress, you have two options, the same as if you were starting a blog:
WordPress Hosted
Self-Hosted

Today’s post is focused on how to start a WordPress-hosted blog or website. I will cover how to start a self-hosted site in a later post.

To start a WordPress hosted blog, simply go to http://www.wordpress.com. You will first have to sign up for an account.

Then, you can choose the name of your page. If you are using this for your website, ideally, you’d want to use the name of your business.

Your new URL will be http://yourname.wordpress.com. If you want to lose the ‘WordPress’, you have two options:

Buy your domain name (maybe you already have) and create a redirect (your internet hosting service can help you with this)

In your WP dashboard, click on ‘Settings’ and then ‘Domains’. For $15, WP will allow you to drop the ‘WordPress’ and map your domain, assuming it’s not already taken.

Now you can begin to build your site.

Decide what you’d like your site to look like. In your dashboard, click on ‘Appearance’ then ‘Themes’. You can browse through all the different themes and find one that suits your fancy. You may want to look for a theme with a customizable header, so that you can integrate your logo and branding in there. Also, think about whether you want one or two sidebars. You can use your sidebar for your contact information, or to import your Twitter feed. At this moment, there are 85 themes to choose from.

Start to set up your ‘pages’. You probably currently have a website, or, if you don’t, think about what pages you’d like to have on your site. For example, you’ll want an ‘About’ page, a page devoted to your work, a contact page, and, of course, your blog. For each page you want to have on your blog, go to the ‘Pages’ menu and create a new one. You can populate it with content and copy, adding photos/video, etc. Your front page, the page that people see when they type your URL into thier browser, will be your blog.

Choose your widgets: one of the great advantages of having a WordPress page is the vast amount of widgets that are available to you. For example, you can use the Flickr widget to import your Flickr stream directly into the sidebar of your blog. To use widgets, go to the ‘Appearance’ menu on your dashboard, and click on ‘Widgets’. Choose which ones you want, and drag them into the sidebar.

I think starting a WordPress-hosted website or blog is a great option for someone who is just getting started. There are limitations, however, because you do have to work within the WordPress system. If you are just learning how to use WordPress, it might be a good option for you. Once you are more familiar with the interface, you might want to take the leap to a self-hosted WordPress site, which allows you much more freedom and creativity.

Lesley Irminger

Sunday, April 11, 2010

Ballet Dancers on Twitter

Thanks to Twitter, famous ballet stars have a forum to put their thoughts out in the world. A recent New York Times article explores how followers can keep up with a dancer's perfomances (some even tweet during intermission, which to me is kind of like tweeting in the middle of your wedding, but anyhoo...), injuries, and a personal look into the goings-on of the ballet world. This is a great way for the stars' followers to get to know them on a more personal level, and not just see them on stage. Now, followers can read the dancers' thoughts and get to know their personalities.

http://www.nytimes.com/2010/03/29/arts/dance/29ballet.html

Thursday, April 8, 2010

Arts Advocacy Day in DC: April 12-13

Celebrating 50 years, "Americans for the Arts" is sponsoring Arts Advocacy Day in Washington, DC, on April 12th and 13th.

Check it out here

The conference highlights include a public policy lecture at the Kennedy Center, the Congressional Arts Kick Off on Capitol Hill, and appearances by arts advocates Jeff Daniels and Kyle MacLachlan.

Advocate with Facebook here.

Arts advocates are also trying to push "arts" into Twitter's trending topics on April 13th.

Tweet for yourself here.


--Emily A. Flores

Wednesday, April 7, 2010

Instant Encore

Developed in 2007, Instant Encore is an online community designed to enhance and extend the classical music concert experience to just about anyone. The website makes it simple to find over 82,000 concert listings and information, provides over 4,800 videos, share and view concert reviews, download music, and even download over 40 iPhone fan apps. Through the InstantEncore Buzz Crawler, people can sift through hundreds of blogs, news feeds, or podcasts and automatically find the ones pertinent to the information they want.

In addition to helping the consumer, InstantEncore is designed to help artists and arts organizations reach fans in ways they never thought was possible. InstantEncore provides the tools necessary to build websites and mobile applications. Partners can also enter content once through InstantEncore and instantly have the messages published to their websites, iPhone app, social networks, and fan e-mail alerts.

InstantEncore is revolutionizing the way consumers can access information for classical music. The 21st century audience wants to find what they want, when they want it. Fans can easily track their favorite artists in their personalized fan feed and choose to set up alerts for new music, videos, concerts and buzz. As they say, if you can't find it on InstantEncore, then it's probably pop music.

You can sign up for free, or just check it out at InstantEncore.com!

Saturday, April 3, 2010

Branding the Experience of Art

In My Country is Not a Brand by William Drenttel (originally published on www.designobserver.com on November 25, 2004), the topic of branding is criticized. Creating an effective brand identity for a company contributes to the success of its business. Typically, branding is the collaborative job of graphic designers, marketers, and managers.

As a graphic design major, I found Drenttel's reference of another article, by Nick Bell, particularly interesting:

Nick Bell's discussion on "The Steamroller of Branding" in Eye is a thoughtful critique which examines the process of creating identities for art museums and performing arts centers. Bell notes in particular the way branding has crept into the experience of the art — how it has actually invaded the space of the gallery and performance locale— rather than focusing solely on the commercial activities of these cultural institutions. I agree wholeheartedly with this assessment — yet I find this singular focus on the branding of art and performance institutions somewhat vexing, as it inherently leads back to an impenetrable dichotomy between art and commerce.

That "dichotomy between art and commerce" calls for a respect between the art and the institution.

--Emily A. Flores