With the rise of on-the-go audiences and their needs to access data/information instantly via mobile devises, arts organizations and affiliated businesses have to find ways to keep up with the trend. Artforum International Magazine seems to be leading this example by launching their exclusive online “artguide” as an “art app”, which is now available for iPhone, iPod and iPad users. The new app generates lists of all visual arts openings, on-going exhibitions, art fairs and events within a particular city anywhere around the world. This is great for arts enthusiasts who heavily rely on their mobile devices as their own personal traveling guides rather than the traditional printed guides. In connection, it is another important platform that visual arts organizations alike should look into regarding the marketing of their individual organizational exhibitions and events. If websites are not adaptable to mobile functions, it will be one less marketing opportunity for organizations and a potential loss of an audience member who may not be reachable any other way.
Artforum online “artguide”: http://artforum.com/guide/
Artforum’s “artguide” app @ itunes: http://itunes.apple.com/us/app/artguide/id508043725?mt=8&ign-mpt=uo%3D4
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