new ticketing initiative in the bronx.

http://www.technologyinthearts.org/2012/04/lesson-from-the-bronx/#more-4844

This Technology in the Arts blog post draws attention to the new free ticketing initiative underway at the Bronx Museum of the Arts.  Thanks to a grant from the New York Community Trust, the museum is offering free admission to city residents and tourists alike for the next 15 months.  There is hope, however, that this free ticketing program will draw attention to the museum's (and, in general, Art's) importance in the community and will inspire generous donations that will allow it to remain free indefinitely.
Museum director, Molly Block, was quoted as saying: "With our immediate community being the poorest per capita in the nation, and at a time when many are struggling to pay bills…we don’t want anyone to have to use (admission costs) as excuse not to visit us."  
If museums in lower-income communities can receive funding to do this, it is a great way to draw attention to their important roles in their respective regions and to bring publicity.  Initiatives like this one should go hand-in-hand with an extensive social media campaign.