http://www.smithsonianchannelcommunity.com/
This is a community website for the Smithsonian. Here are some of the parts of the page and their respective links to the organizational structure
- Video - the videos here have a link to both content and a marketing
- "Join Now" - a call to action that links to marketing. With more people "in your family", you have more opportunities to send out marketing messages
- Log in - returning users come back for more content
- Advertising - direct link to earned revenue
http://dcist.com/2008/02/13/stephen_colbert.php
This video is pure marketing. The content of the video, and Colbert's portrait itself, has little to do with the mission of the Gallery. But it sure does bring people in! Marketing.
http://www.nga.gov/onlinetours/index.shtm
There's a lot of content management that's going on here.
http://www.nga.gov/podcasts/index.shtm#video
The podcasts support content initiatives, but they are emailable, so there's a little marketing going on here, as well. There's also a possibility to sell sponsorships to the podcasts "This podcast brought to you by..." so is could have a link to earned revenue.
http://www.kennedy-center.org/programs/millennium/
The KC is one of the biggest sources of original online video programming in the world. I don't know of many other places that have such a huge databse of original content. Definitely a link to content.
