Google Art Project has created a lot of buzz since its launch in February 2011. This new online platform provides the public with high-resolution images of artwork from a variety of well known museums around the world. It is a truly and amazing educational tool that has utilized technology to its full potential. The project has recently expanded to include 151 institutions and visitors now may look at more than 32,000 works in a variety of media, from abstract oil paintings to jewelry, rock art, textiles, and ceramics.
Some people in the arts, according to blogs and online journal articles I have read, have shown negative feelings towards this service. However, I think it is an incredible marketing and educational technology tool and can benifit artistic institutions. With Google Art Project you can take a visual tour, view artwork, and be educated about the gallery and the art through means of video and audio. I do not in anyway think that this is a negative service and will effect museums membership and attendance numbers. I think that by having access to some of the greatest museums in the world, it will increase their membership and attendance numbers. Seeing all the the museum has to offer will want people to go and experience these museums in person.
Technology has provided a new way to exploring art in hopes to bring a new audience to their institution. Now you can visit Florence or Moscow, learn about Van Gogh and Rembrant in your pajamas while sipping a cup of coffee and enjoying the great artists of our past while sparking an idea to plan a trip to see such art in person. Technology increases our knowledge and is an incredible tool for nonprofits.
For more information:
http://www.nytimes.com/2012/04/12/arts/design/google-art-projects-expanded-offerings.html?pagewanted=2&_r=1&hp
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