Monday, April 16, 2012

Eventbrite catches the late worm.


Eventbrite’s Newest Ticketing Solution: the “At the Door Card Reader”

By Elizabeth Quaglieri | April 11, 2012
http://www.technologyinthearts.org/2012/04/eventbrites-newest-ticketing-solution-the-at-the-door-card-reader/#more-4657

A common theme throughout the semester has been determining the best and most effective way to capture data.  A concern in the industry is how to capture information for last minute ticket buyers in order to eventually turn them into recurring patrons.
Eventbrite has been working to take the guessing game out of both questions.  The online event management and ticketing company has released a new iPad product, called "At the Door" to assist event managers in launching a new free app, which can be used with their iPad credit card reader.  Using At the Door allows event managers to capture information and sell tickets to the last minute, snap-decision makers.  
Being able to capture POS data is essential for small organizations to stay in contact with interested patrons.  
Vendini, another ticketing company has also recently upped their game by offering a new ticketing scanner for event managers to be able to scan entrance tickets with an iPad/Phone.  
Ideally, these two technologies could be combined to provide a comprehensive ticketing experience during an event with the use of one piece of cost-effective technology.

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