http://www.technologyinthearts.org/2012/04/pianos-and-landmines-music-and-gestures-and-of-course-facebook-and-twitter-symbols/#more-4776
I was reading through this article and was caught by the last bullet point about the use of the facebook and twitter icons. The article states that even if a consumer is not using their laptop while watching tv, if they see they logo for facebook or twitter, they are a lot more likely to visit and "like" your site after seeing it on an ad. The article goes on to urge you to make sure you include the facebook and twitter logos, as well as links to your arts org's respective pages in every email blast you send. This is said to increase traffic flow to your sites by quite a lot.
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