I read an interesting study done in 2011 involving Arts Organizations and their satisfaction of ticketing software. There were 987 total participants in the survey. The survey was covering which attributes the organizations consider a critical ticketing tool, which factors influence organizations' ticketing software choices, which tools the arts and cultural organizations are using and how satisfied the organizations are with their current ticketing solutions. It was interesting to me after participating in tutorials of various ticketing software to see how organizations are utilizing the software, what features they are using and what features they are leaving behind. This was so interesting to me because some ticketing software prides themselves in services that arts organizations just aren't using. Here are the most frequently selected attributes and the least frequently selected attributes:
Most frequently selected attributes:
1. Online sales (91%)
2. Credit card processing (90%)
3. Seat mapping/reserved ticketing (82%)
4. Custom reporting (78%)
5. Multi-user (multiple sellers logged in at once)
(77%)
5. Customer support / tech support (77%)
Least selected attributes:
1. Mobile integration (24%)
2. Demand-based pricing capability (37%)
3. Barcodes/gate control (38%)
3. Ability to print images or logo on ticket (38%)
4. Social media integration (40%)
5. Security features/ticket forgery prevention (41%)
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