Tuesday, March 13, 2012

Is it Big Brother, or is it just Social Media?

http://redtape.msnbc.msn.com/_news/2012/03/06/10585353-govt-agencies-colleges-demand-applicants-facebook-passwords#.T1X-2KrOCB0.facebook

Would you give your username and password for Facebook, Myspace, Twitter, etc., during a job interview?

According to MSNBC many employers and Universities are testing the waters of becoming Big Brother and asking for this personal information as part of the screening process.  Many University sports teams require each athlete to friend at least one coach in order to be kept tabs on.

Facebook has yet to take a stand and declare a side on this issue, which I find troublesome, as providing personal log-in information is a violation of their privacy policy.

While watching the presentation for Raisers Edge, I was surprised by the amount of personal information they are able to log for constituents, and wonder how long it will be until profiles are linked to social media sites.  On the one hand, I can see how it would be useful for marketing purposes to track what events your constituents are commenting about, checking in at, buying tickets for, etc., but where is the line between effectively using all of the resources at your disposal, and respecting ones privacy.

What would you do if you received marketing communication from one venue, commenting on your attendance at another?

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