http://www.issuu.com/business/features
One of the trends that I have been noticing in arts organizations lately, is that printed materials are becoming more paperless and digitalized. Reasons for doing so include reducing printing and advertising costs, being more transparent about financials and strategic plans (nonprofit), and having a more national reach concerning programs, services and events. For example, I was doing some transparency research on McColl Center for Visual Art (501 (c) 3 nonprofit artist residency) and I stumbled upon the digital publishing platform that they currently use - ISSUU. Currently, McColl does a great job of using the sight for publishing their art catalogs, Form 990s (also available via Guidestar), Strategic Plans and events.
ISSUU has great features that include free and unlimited uploads of documents in a variety of formats, quality display, website embedding capabilities, social network integration, statistical tracking tools (see who is reading your publications/site, etc. One of my favorite features is that you can reach broader audiences and expand your network to other organizations or businesses who use the site and exchange ideas. ISSUU and other digital platforms would be very useful, especially to start-up/small organizations who cannot afford to use printed materials but still want to provide readily available information about their programs, services and events to their audiences other than just the website.
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