Interesting partnerships can often lead to fruitful outcomes.
Foursquare and the VH1 Save the Music Foundation have partnered together
in order to raise money to save music programming in schools throughout the
country. Each time a foursquare user checks into a music venue, they will
be able to unlock a "badge" which will donate $1 to the Foundation.
The program is running during the huge music events South by Southwest
and Coachella.
VH1 Save the Music was established in 1997. It is essential
for an established Foundation of this nature to constantly rethink their
fundraising efforts to reach out to new markets. I am curious to see how
programs such as Tessitura would be able to incorporate this kind of data into
their client offerings. What kind of
personal information can be logged from a Foursquare check in? Donations of the smallest denomination can
add up to huge profits for any organization, so being able to track and analyze
any data is key to a profitable program.
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