Patron Manager, no really.

When working through the Patron Manager tutorial there was one element that stuck me. I really loved the fact that the patron actually seemed to be the focus of their product. One of my favorite aspects of it was the ability to have every interaction that the patron has had with the organization right in front of the operator of the system. I think that it is incredibly beneficial for the person that has direct contact with the patron be able to see an entire picture of the patron's show preferences, past giving, email responses and so on. The value of knowing the extensive nature of a patron's show preferences, what solicitations they respond to and more can not be measured. If you don't have to spend the time asking them these questions then you can really tailor your "sales pitch" to things that you know they would be interested in. This feature not only makes a patron's interaction seamless and easy, but it also makes a operator's job easier. The more information that an operator has on a patron, the more confidence they can have in their interactions with them.