Tuesday, February 21, 2012

Everyone hates to find parking, so why not make it easier?


Parking is one of the challenges to getting patrons to our venues especially in a downtown city setting. There is now an app for that!  Wired Magazine has an article that explains the process.  This wonderful  app, QuickPay, works by having  users "download the app and enter payment and vehicle information, then scan QR codes to pay for parking or gain access to private lots without parking attendants.”  While this has clearly not been applied to all parking garages or private lots, it could definitely be beneficial in luring individuals to your event by continuing to identify and eliminate at least one of the excuses people tend to make for not attending performances or exhibitions.

Technology and its applications are rapidly changing, and as far as arts managers are concerned, the need for application developers has quickly become an unforeseen need in today’s job market.  As arts organizations create strategic plans for their future, as well as budgeting calendars, how can we prepare ourselves for rapidly expanding technological advances that we cannot even begin to predict six months from now, let alone five years? 

Additionally, I found the “Chatter” feature available within the PatronManager program to be a great tool for increased involvement and communication within the staff.  I was curious to know if PatronManager has an app available to their clients, as that could be a great tool for work issued phones. 

http://www.wired.com/autopia/2012/02/quickpay-turns-your-smartphone-into-a-parking-attendant/

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