http://www.cnn.com/2011/TECH/social.media/05/11/netiquette.thankyous/index.html
An interesting commentary about when and how it is appropriate to thank someone and under what conditions.
In terms of the arts world - it might be a smarter model for arts orgs. to start utilizing the web more with instant thank you letters as well as tax letters to help out donors.
Significant gifts would still be requiring a personal touch - but are arts orgs missing the boat on this newly accepted cultural phenomenon?
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