In my opinion, many smaller organizations fail to use blogs to their fullest potential; not updating frequently enough, not utilizing pictures or video and not allowing the blog to act as a tool to benefit the organization. But Greater Reston Arts Center seems to understand the criticalness of the blog as a form of communication. GRACE's blog establishes a model for all small arts organizations.
As opposed to popular forms of social media, which only provide snippets of information, a blog is a platform to tell a story. GRACE’s blog serves as a window to the organization, allowing audience newcomers to connect with the organization, while providing long-time audience members with detailed information about programming and exhibitions. It instills the organization with a sense of transparency not possible through other forms of communication or online media.
Don't overlook blogging as a critical form of communication or its dynamic potential.
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