Monday, May 9, 2011

Dynamic Ticket Pricing

http://www.cleveland.com/business/index.ssf/2011/04/ticketmaster_rolls_out_dynamic.html

Ticket master will now use "new technology to let artists and sports teams raise or lower ticket prices to reflect demand during the initial sales period." This is something the arts have conceived of doing when they have sell out shows like Arena Stage's most recent performance. Intriguing discussion of the other main competitors of Ticketmaster having to find new ways to compete with this new money saver for consumers.

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