Wednesday, May 11, 2011

Listen to Music While You Read

http://www.theglobeandmail.com/news/arts/books/to-help-sell-books-publishers-add-a-soundtrack/article2017364/?utm_medium=feed&utm_source=feedburner&utm_campaign=Feed%3A+TheGlobeAndMail-Entertainment+%28The+Globe+and+Mail+-+Arts+News%29

I recently read the article, To help sell books, publishers add a soundtrack by MARSHA LEDERMAN VANCOUVER of the Globe and Mail. It is a common sense article about how advances in digital technology are allowing eBooks to be marketed with an accompanying soundtrack through digital download. It seems to me like the natural next step in on-line marketing to combine words and music. The author does make the point in saying that not all books would lend themselves well to added music. Additionally, those that can be enhanced with music still need to be carefully paired for the best affect. One example given in the article is the paring of music to the biography of Bruce Springsteen. They choose to use music refenced in the book that was not written by Bruce Springsteen as well as rare takes of music by Springstten himself.

I think this is a wonderful idea. It gives you the opportunity to experience a book through another sensory experience thus enhancing the experience as a whole.

Well done!

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