The Chronicle of Philanthropy:
http://philanthropy.com/blogs/profit-and-purpose/groups-use-technology-to-inspire-healthy-habits/27114
http://philanthropy.com/blogs/prospecting/video-gamers-raise-150000-for-cancer-in-6-day-marathon/32235
One of the critical issues facing small organizations in today's market is their ability to keep up with emerging trends in technology to enhance their missions.
The American Cancer Society's "Choose You" program is trying to do just that by encouraging individuals to set personal goals to reduce their risk of cancer. They have gone a step further by enlisting sponsors and creating a "referee" system.
The Prevent Cancer Foundation reached out to an atypical donor group and found a supportive and energetic reception within the online gaming community. Together, they hosted a Six Day marathon of speed gaming called "Awesome Games Done Quick". In their inaugural event in 2011, the group raised $53,000, but by making the 2012 moe interactive for observers, they were able to nearly triple their donor ship level to $150,000.
This begs the question of how small non-profit arts organizations can utilize untapped markets and new technical tools to enhance the patron experience either through interactive outlets or fundraising efforts. For example, it could be interesting to see a performing arts organization host a "Design a Show" campaign, much like the Dancing with Stars "Design a Dance". Without embracing emerging trends in technology, smaller organizations may fall behind.
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