Pinterest for Business?

http://bx.businessweek.com/social-media-marketing/view?url=http%3A%2F%2Fwww.compukol.com%2Fblog%2Fpinterest-what-it-is-and-how-to-use-it-for-business%2F

Pinterest is one of the newer tools out there that was created as an image-sharing app. At first I was hesitant to get involved with this app, but after navigating it I am definitely addicted. It allows users to login and create their own "Pinboard". When a user sees something that they like they can "Pin it" to either their main board or another board they have created with a particular category.

I thoroughly enjoy Pinterest for personal use, but until coming across this article I had never thought of using it for business purposes. The most obvious business use would be for someone who sells a product that can be documented in photograph form. They can take pictures of their products and put them up on their board. This creates a domino effect when customers "Repin" pictures of the product on their board and so on and so forth. When someone clicks on a "pin" that someone has put up on their board they are automatically driven back to the original site that the post came from. This format keeps potential customers being driven back to the business' homepage. Pinterest could be viewed as technology's stab at "word of mouth" marketing.