5 Best Practices to keep your email marketing relevant

I came across this post on a blog and it really caught my eye. I think that as Arts Managers we are always looking for ways to keep marketing relevant and email is the fastest way to get the attention of our patrons. I also think that email is the easiest way to turn a patron off to your arts organization through over saturation or outdated methods. It is important to examine your email marketing and know that it is much easier and faster for someone to click "delete" then it is for them to physically throw away marketing materials. That being said, it is also much easier to respond to an email and buy tickers or donate than it is to write a check and mail it in.

So how to make sure that a patron clicks "buy tickets now"? The key is to keep your patrons happy. That means keeping their records up to date with all of their information in one place so they won't have to re-enter info they have already put into your system. This goes hand in hand with making sure that at the end of every subscription push, big promotion or donor campaigns all records get updated and merged to make sure that any new donor information is added to their account. The most important tip that I got from this article was to make sure to honor the opt out option on emails. Those donors who do not wish to receive any more correspondence should not be pushed upon. That is one of the biggest ways to loose a potential future donor.

http://www.technologyinthearts.org/2012/02/5-best-practices-to-keep-your-email-marketing-relevant/#more-4161