Goings On: The New
Yorker is an app that allows browsing of events
and offerings currently happening in the New York area. While this is a
great concept, it seems rather limited. Why not take it a step further?
When searching for events to attend in a new
city on a whim, wouldn’t it be so convenient to also purchase your ticket right
on your phone? Ideally a purchaser would
be able to purchase their ticket through the venue (using Ovation, or something
similar) and not be taken to a third party site, such as stubhub.com. And
wouldn’t it be even better if the ticket on your phone were sufficient for the
ticketing collector at your event?
It would be interesting to see how programs like
Ovation and Patron Manager could partner with these apps (and similar
technologies) to capture purchasing and patron information and incorporate the
data into their existing framework. As
patrons are offered more and varied ways to make purchasing decisions and
transactions, it is crucial for these programs to find ways to incorporate
these options into their foundation. Incorporating
this kind of data would make for a more sophisticated set of data for their
clients, and perhaps capture an entirely new set of ticket purchasers that
haven’t been tracked before.
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