http://www.artsjournal.com/sandow/2011/04/tipping_point.html
It is amazing to me in this day and age that orchestras like Philadelphia aren't making use of technology the way that the LA Symphony is - broadcasting to local movie theaters etc. Why aren't they using the power of the web to solicit more donations? Why are we just now hearing about the plight of this organization in the news? Wouldn't it be smarter for them to have been reaching out and using technology to garner more interest and support earlier? What good is a paper insert in their programs which condemns themselves by their poor spending habits and donor withdrawal?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment