Los Angeles Philharmonic and technology

Reference: artsjournal.com/slippeddisc/2011/04/exclusive-the-future-as-see-f.html The article was a print version of a speech giv en by executive director, Deborah Borda, of theLos Angeles Philharmonic. She discussed how this arts organization has addapted to using technology in reaching more audiences through HD broadcasts, marketing their concerts on I Tunes since 2005. Recently they added mobile apps programs for the IPhone such as a conducting program where the phone is the baton, to conduct exerps from Mahler symphonies, ticket sales and program and artist information. They used Twitter to promote a free concert introducing the new musical director Gustavo Dudamel. They use facebook to reach out to the audiences and receive much more feedback from audience goers than traditional snail mail.