Wednesday, March 2, 2011

Using Groupon for Marketing and Fundraising

If you work in marketing, development, or membership at an arts organization, you should seriously consider how you can use online group buying tools to generate cash and new members. Museums in Pittsburgh are apparently having much success with Groupon.

http://philanthropy.com/blogs/prospecting/groupon-garners-new-members-and-cash-for-museums/28848

1 comment:

Jessica D'Arcy said...

It will be interesting to see how tools such as Groupon will accelerate the shift that many non-profits are taking from "donations" to "memberships".