This article discusses survey results compiled from responses across a broad spectrum of arts and cultural organizations across the United States and Canada suggesting that arts organizations with large budgets typically spend more money on technology as a means of marketing their products and services (website design and ease of use when it comes to ticket purchasing, for example) while arts institutions with smaller budgets tend to spend less (resulting in static websites and no need for any full-time information technology staff members to even incite technological advancement). In the small and large institutions surveyed, most did not have any sort of technology plan for the future----which, as the article states, may indicate a lack of planning for future technology. With social media marketing taking the world by storm, it seems not all arts institutions (large or small) are 'keeping up with the joneses.'
Technology Adoption and Implementation in Arts Organizations
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I wonder if there's a study out there addressing the development of a technology plan or a social media plan as it relates to strategic plans. With such rapid developments in technology, five year plans are becoming more difficult. And larger organizations who are in the middle of five-year plans might be at a loss for how to quickly and effective implement new technolgy.
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