I work at Tudor Place Historic House and Garden in DC and we are looking into developing an app for our self-guided garden tour. Currently, for $3, you get a site map with some descriptions of various sections of the garden, are told to "enjoy" and you are on your own. We think we can do better.
We have been talking to a Canadian company called Tristan about developing the app. One of the interesting parts of their proposal for me as the Communications Director was the marketing tools within the app. Tristan's app software allows us at Tudor Place to access a back-end through the Internet and update it ourselves with upcoming events, news etc. This would allow us to keep a direct connection to anyone who downloaded the app as long as it was on their phone. As anyone with an iPhone knows, when there is an update to an app there is a little notification on the apps icon. From a marketing point of view this kind of audience connection is gold! Pricing was pretty on target with the last article posted on this blog about apps for non-profits. The only thing we didn't consider was hosting fees, which are much more expensive than website hosting fees...that is a hurdle we'll have to jump later.
I wonder if I can buy an iPhone and call it a work expense....
Recent article in the NY Times about museums using apps.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment