Typography in the Arts

http://www.technologyinthearts.org/2012/02/a-look-at-typography-google-web-fonts-and-more/#more-3989
This blog looks at the rare use of unique typefaces. It points out that while the generic fonts are easy to read, they aren't always the most effective. Often times, fonts are able to convey points better than words alone. It points out that the Met has received a lot of positive media for it's newly designed website. While not the only attractive thing about it, the article does point out that it uses type faces very effectively. It links to multiple other websites and articles to help you better understand how to use typography to your benefit as a way to more effectively promote your arts organization.
Betsy O'Keeffe