As we go
about our jobs, we are always looking for ways to capture the reaction of our
audience. We assume that our constituents will provide us with
productive feedback, which we can then use to improve our
product. In all of the programs we have looked at so far we have seen
various analytics used to capture data. Additionally, we have seen
links to social media, which allow our followers to freely post reviews and
critiques regarding our services.
While we
provide people with more freedom to provide us with feedback, what are the
proper monitoring techniques that we should consider? What personnel issue does
this pose for those nonprofits, which might have limited staff to dedicate to
this issue? We always assume that capturing information is for the
best, but, as there are more conversations regarding the quality of the
feedback, this might not be true.
Even though this article discusses how harnessing the readers
thoughts and intelligence is hardly worthwhile via the comments that are
posted, it made me immediately want to go straight to the comment section!
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