Are you utilizing LinkedIn to your best ability?

http://www.business2community.com/linkedin/top-3-ways-to-optimize-your-linkedin-company-page-0119013

As the world becomes more and more globalized social networking sites like LinkedIn are essential for networking in the business world. This blog list three main ways that you can optimize your LinkedIn company page to make the site work for you. The first is to write a keyword rich company overview. This is helpful because it is the first part of your page that the potential client will see. You can make sure that your company is coming up in searches by adding keywords into your overview. The second is to post keyword-rich status updates. Your company should strive to be in the newsfeed of your clients LinkedIn page daily so that  they will be up to date with links to new blog posts, newsletters and other marketing materials your company might have created. The final tip that was listed on the blog was to create targeted pages for your company's individual products and services. The easier you make it for potential clients to find out more information and come into direct contact with products the more likely they are to use your company. LinkedIn is a great tool for business owners, but it is only as good as the person setting up the company page.