The Internet in the Visual Arts.

Visual arts organizations have been particularly criticized for being slow to catch on to technology such as the Internet.  However, I think it’s more about being careful of knowing how the inclusion of technological tools such as the Internet, can bring exposure to an organization's overall mission, vision, and goals.  As marketing research has shown, one of the trends that are particular to audiences/art consumers is having freedom to choose what art will be seen, where it will be seen, and how it will be seen.  The same can be true for arts managers when choosing how they can broaden the reach of their organizational mission, vision and goals to such audiences/art consumers.  Here are just a few examples of how some arts driven organizations have carefully chosen to embrace the Internet in some respect by being specific in the purpose of its use. 

The Impact of Kickstarter, Creative Commons & Creators Project - Off Book - PBS

http://youtu.be/024vLBBJf4I

Art Fairs Join Forces With ‘Virtual’ World

http://www.artnews.com/2012/03/06/art-fairs-join-forces-with-virtual-world/  

From Show and Look to Show and Teach

http://www.nytimes.com/2012/03/15/arts/artsspecial/museums-expand-their-educational-offerings.html?scp=1&sq=From%20Show%20and%20Look%20to%20Show%20and%20Teach&st=cse

With Technology, Adding Context to the Costume

http://www.nytimes.com/2012/03/15/arts/artsspecial/adding-technology-to-museum-costume-displays.html?scp=1&sq=From%20technology%20adding%20context&st=cse