Sunday, January 31, 2010

Keeping Up With the Times


I read this article for another class and think it applies well here also. The Philadelphia Orchestra has been tracking declining record sales since the internet grew in popularity within the last decade. Because of online sources for music, fewer and fewer people are buying CD recordings. The Classical music venue has been among the hardest hit.

In order to combat this, the Philadelphia Orchestra signed a deal with IODA, a company in San Francisco, to help bring its live recordings to amazon.com and iTunes. Songs that were not previously up for release are now easier to distribute, and the orchestra plans to post 10 live recordings every year.

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