With the variety of social media available, we often forget that being connected to too many media outlets may not necessarily be a good thing, especially if each of those social networks are not being properly maintained. The following article stresses:
"Putting the Networked Nonprofit ideas into practice and using social media and other emerging technologies will only be success if nonprofits take small, incremental and strategic steps. In this model, there are four different levels of social media practice: Crawl, Walk, Run, Fly. One level is not better than another; it is just where the organization is at with respect to becoming a networked nonprofit and agile at using social media and other emerging technologies."
http://www.bethkanter.org/c-w-r-f/
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