Establishing Your Presence Online

We talk a lot about the importance of establishing a presence for our organizations online. We discuss tips and tricks to improve our marketing reach and the effectiveness of our communications by using various social media tools like Facebook and Twitter - we don't pay enough attention to location tracking social media, though. I have recently been reading a fair amount about the importance of considering the value of location based tools like Foursquare, Facebook Places, and Google Places. Tools like Foursquare are now implementing new technology that will create suggestions for users based on past check-ins of the user and their friends. For any of you that use Foursquare, you already know that businesses utilize all kinds of incentives to increase check-in activity on this online platform - discounts on services, free cocktails, raffle prizes, and many other enticing things. Given the powerful marketing opportunities available through tools like these, we should think about ways to further engage members of our audience that already use some of the location tracking social media tools. Check out more about this on Technology for the Arts:

http://www.technologyinthearts.org/?p=1859#more-1859