Yet another arts organization is giving its audience more power over choosing its season in an effort to bolster community engagement and keep the cash coming in. Smart, I say.
The Theatre Royal Stratford East's new OPEN STAGE program, a public consultation project that began in September 2010, allows patrons to go online and vote for or suggest plays, musicals, and pantos they'd like to see at the theatre.
This is an interesting tactic to consider when looking at the subscription decline across many arts organizations in the U.S. If the patrons were, in essence, choosing an arts organization's entire season of theatre one would assume they would ultimately subscribe to it, therefore bolstering income. The question then comes into play regarding whether or not the overall artistic product would then suffer?
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