In the academic world Wikipedia has achieved a less than shining reputation as being an unreliable source. But the reasons for the bad rep in the academic sphere and why it makes such a practical tool to an arts organization are one in the same—anyone can edit it and everybody’s using it!
If you have ever searched for something in Google, chances are Wikipedia has appeared in your search results. Put simply, Wikipedia is a free online encyclopedia about a huge variety of topics, virtually an entry about anything can be made.
Creating an entry about your arts organization, event, production, exhibition, etc. on Wikipedia will make your organization’s search results more relevant in addition to making more information about your organization more easily accessible. The downside is in the management and upkeep. Who is doing the editing the entry? Could someone be adding false or misleading information to your Wikipedia entry? Is there a way to lock your entry to keep out unwanted edits? This will take some research and maintenance on behalf of your organization, but will put your organization ahead in terms of visibility and keeping current with the technology and media of today.
http://museumtwo.blogspot.com/2011/01/want-to-get-your-content-out-there-put.html
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