I found this article on the Fractured Atlas blog, which raises the concerns of using social media to increase/ or create exposure for online giving for non-profits. The article gives pros and cons (mostly cons in my opinion) of the venture- mainly due to the ridiculous fees these sites charge to give. However, this article raises a very serious issue about the role/relevancy of non-profits today: are we allowing social media to steal our audiences? What do non-profits need to do to draw their audiences in to donate using their own methods? How can we bring the audience to our front doors?
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