Tumblr has grown significantly since its launch in 2007. The site is beginning to have a similar feel to the social networks like Facebook and Twitter. It is going to focus on developing social communities on the site. In this article the author discusses a few of the features of Tumblr that it has to make it feel more like a social media site.
“You look in fashion, creative writing, photography, music, so many of these creative circles,” said Karp, “and we have these really substantial communities that now live on Tumblr.”
http://www.technologyinthearts.org/?p=1695
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