Small Schange: Why the Revolution Will Not be Tweeted

This past October, Malcolm Gladwell, author of The Tipping Point and What the Dog Saw, wrote an article for the New Yorker. This article argued that with the overwhelming amount of unnecessary and irrelevant tweets and statuses about what we're having for lunch or who we're currently dating, the likelihood of and major movement being started and propelled by social media is slim-t0-none. I'd like to remind you that this was written in October, well before the current events in Tunisia and Egypt. Here's the link:

http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell

This article fired-up a lot of non-profit managers who are currently trying to integrate social media into their fundraising, marketing and volunteer efforts. Here are two such responses:

http://www.theagitator.net/communications/revolution-wont-be-tweeted/

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=137076

Enjoy!