Nonprofit Social Network Report

The 4th Annual Nonprofit Social Networking Benchmark Report was recently released by Blackbaud, NTEN and Common Knowledge. In a guest post on Beth Kanter's blog (link), Frank Barry from Blackbaud summarizes the findings. The full report is available for download here.

In addition to highlighting community size and growth within different social media networks, Barry highlights that, based on the survery, "the average value of a Facebook Like is $214.81 over 12 months following acquisition." Respondents also revealed that while "73% allocate half of a full time employee to managing social networking activities," only 56% budget anything for social networking activities.

For more highlights and a couple well-done infographics, see the full post at http://www.bethkanter.org/socialnetworking-benchmark/ and then download the full study (for free!) at http://nonprofitsocialnetworksurvey.com/ (registration required).

-Adrienne