Podcast Episode #81 – Audience Feedback 2.0 – Quantifying Intrinsic Impact

From Technology in the Arts: In this episode, David talks with Clayton Lord from Theatre Bay Area about their work on “Audience Feedback 2.0″ – a research study conducted with Wolf Brown on measuring the intrinsic impact (intellectual, social, and emotional) of a theatrical performance on audiences within 18 theatres in 6 cities throughout the United States. The study seeks to establish: • A web-based interface to eventually allow any company to do their own impact study at minimal expense • A data set that will be useful for artists, administrators, advocates, funders and audience members • A series of national conversations designed to tackle how best to talk about the arts in a way that isn’t economic For more information: The Intrinsic Impact Project – Theatre Bay Area’s current online record for the project Intrinsic Impact: New Approaches to Audience and Visitor Feedback – a 60-minute webinar conducted by Wolf Brown and hosted by Americans for the Arts. (Must be an AFTA member to view this webinar.) Major University Presenters Value and Impact Study – a two-year study of the values and motivations driving performing arts attendance and donation. View article... Enclosures: TITA81.mp3 (11 MB) http://traffic.libsyn.com/technologyinthearts/TITA81.mp3