Museums Pursue Engagements with Social Media

This article examines how museums are using social media to get people through their doors and engage with its audience. “It’s less about technology and more about what the visitor can bring to the equation,” said Ms. Bernstein, 37, a pixieish woman who answers questions at a rapid-fire speed. “In the end, we want people to feel ownership of this museum. We ask them to tell us what they think. They can give us a bad review; when we make a mistake they can come to our rescue. We want to engage with our community.”

However, museums often face challenges to keep up with the fast changing media and not getting too caught up in fads.

http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html?pagewanted=2&_r=2