Innovations in technology and new websites are making online fundraising more convenient and secure, allowing nonprofit arts organizations to change the way they approach development.
Philanthroper, a daily deal site for charitable giving, is allowing organizations to raise funds, spread their mission and reach audiences far beyond their immediate community. Each day Philanthroper features the story of a different nonprofit organization, offering viewers the option to donate just $1 to the organization. The idea behind allowing viewers to donate just $1 is that they will come back tomorrow and donate another $1.
SwipeGood is a new company providing nonprofits with a solution to daily giving. Users register to have purchases on their credit or debit card rounded up to the nearest dollar and the difference donated to an organization of their choosing each month (nonprofit must be registered with SwipeGood). Sitar Arts Center, a D.C. based nonprofit that provides an afterschool safe haven and arts education to underserved youth in Adams Morgan recently began using SwipeGood to increase its fundraising and donor base.
These are just two examples of the infectious nature of technology the ever-expanding number of tools to simplify communication, interactions and outcomes. Whether these innovations, which make things like fundraising more convenient for both the organization and the patron, will have positive, lasting outcomes is yet to be determined.
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