IT & Baby Boomers

Back in November, The Agitator commented on an article in USA Today about appealing to Boomers. Here's the highlights - the last one surprised me a bit:

Make them feel good — should be a no-brainer for nonprofits. Make them feel hip — my advice … if you’re doing something new, out of the box, innovative … highlight it! Make them feel smart — your nonprofit is the right choice, is it not? Your welcome package is a great place to do this. Make them feel sexy — Help! I’m stumped on this one … what makes for a sexy nonprofit? Its celebrity patron is Angelina Jolie? Brad Pitt? Make them feel hungry — tell your story with flair and they’ll want to know more and more about what you’re doing, why it’s working, the problems you’re up against. Make them feel techie — maybe a bit counter-intuitive, but Boomers love their gadgets as much as anyone (and can afford them) … what do your email alerts/appeals and web pages look like on an iPhone?

The question was brought up "How can we make a non-profit sexy to Boomers?" A few weeks later, The Agitator post this video from American Jewish World Service as a great example. This video was one of four winners at the 4th annual DoGooder Nonprofit Video Awards.